LOGO FORMATS

.ai .eps .psd .pdf .png and .jpg

LOGO FORMATS

I provide all of my clients with all of the necessary files needed to reproduce their logo in any media. Basically I break them down into two categories. PRINT and DIGITAL. The PRINT formats will be used for printing on paper or anything else for that matter. These files can be scaled to any size and will hold their resolution. DIGITAL files are used for web, video, anything pixel based.  They are very size specific. When any of the digital files are enlarged beyond their pixel size the image will begin to look rough around the edges and blured.

PIXELATED
PIXELATED
NOT PIXELATED
NOT PIXELATED

These are the file extensions and their corresponding names. I split them up into two categories PRINT and DIGITAL to further clarify the purpose of each file type. 

PRINT

.ai             Adobe Illustrator (Vector Art)

.pdf          Portable Document Format

.eps          Encapsulated PostScript (Vector Art)

.tiff           Tag Image File Format

DIGITAL

.jpeg     Joint Photographic Expert Group

.png      Portable Network Graphic

.pdf      Portable Document Format

.psd      Photoshop Document

.gif       Graphic Interchange Format

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Posted by Kevin

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